Google Ads for sports & fitness
Ads. That. Sell.
Google Ads that sell more kit, apparel and supplements.
We grow sports and fitness stores by putting your products in front of people who are ready to buy. You only pay a share of the sales we generate, so your budget goes towards results, not guesswork.
- 4.0× average return on ad spend.
- Google-certified analysts and a data-backed strategy. We know our stuff.
Get your free account review
We’ll review your store and reply within one working day.
The case for Google Ads
Why search advertising works.
Industry benchmarks, not a guarantee of results. Your own numbers depend on your products, pricing and market.
How we charge
We only win when you win.
Most agencies charge a percentage of your ad budget, which quietly rewards them for getting you to spend more, whether it sells anything or not. We charge differently. You pay us a share of the sports and fitness sales we actually generate, so the only way our fee goes up is by selling more for you.
Plus a one-off £499 setup fee on your first payment.
| Ad-generated revenue / month | You pay |
|---|---|
| £0 to £6,000 | £849 / month |
| £6,000 to £15,000 | £849 + 12% |
| £15,000 to £50,000 | £849 + 8% |
| £50,000+ | £849 + 5% |
Worked example: £20,000 of ad-generated revenue
Charged progressively, like tax bands. Each rate only touches the revenue inside its band. On £20,000: the first £6,000 is free, the next £9,000 at 12% (£1,080), the final £5,000 at 8% (£400). Performance fee: £1,480, plus the £849 base.
What you get
Everything that goes into growing your store.
Not a list of tactics for its own sake. Every part of what we do is here to move one number: the profitable sales your ads bring in.
Conversion tracking, done right
We tie every sale back to the exact click and keyword that drove it, so your budget always follows what’s genuinely making you money, not guesswork.
Campaigns built around your margins
We push spend toward the products and audiences with the strongest return, so you grow profit, not just revenue or clicks.
Daily monitoring
Bids, search terms, audiences and ad copy are monitored every day. When we see an opportunity we act on it fast.
Remarketing that brings buyers back
Most shoppers don’t buy on the first visit. We re-engage the ones who didn’t convert, right when they’re ready, and win back sales you’d otherwise lose.
Landing-page and site audits
Heatmaps and behavioural data show where visitors drop off, so we fix the leaks between the click and the checkout, not just the ad.
A dedicated manager and clear reporting
A person who knows your account, plus a dashboard that tracks progress and performance. Ask anything, any time.
Getting started
How it works.
Initial enquiry
Tell us about your store using the form. It takes a couple of minutes.
Discovery call
We talk through your goals, the right Google Ads strategy for your market, and review your current account if you have one.
Proposal and plan
A written summary of the call, a tailored 12-month growth plan, clear pricing, and a secure payment link.
Onboarding
Once your direct debit is set up, we configure tracking, build your campaigns, and launch.
Why AdTurbo
Why pick us for your sports & fitness ads.
The sports and fitness world is all about performance, passion, and hitting those personal goals. We create campaigns that speak to athletes, fitness enthusiasts, and health-conscious individuals looking for equipment, apparel, or supplements. We get that people want to invest in their active lifestyle, and we connect your customers with the products that fuel their ambitions.
Data-backed, human-led
Google-certified analysts make the calls that matter, supported by an internal platform watching over 1,250 data points a day.
Measured on return
We optimise for return on ad spend and profit, not the clicks or impressions that never reach your bottom line.
Proven lift
Across managed accounts we average a 1.8× improvement, with some stores reaching up to 7× their starting return on ad spend.
Our approach
How we handle sports & fitness ad campaigns.
Smart targeting for your active customers.
We don’t just use generic keywords. We dig deep, focusing on those specific sports, fitness activities, and product categories. Our strategies make sure your ads hit the right people at the right moment, getting you the best return on your ad spend. We use clever audience targeting, keep an eye on what your competitors are doing, and write ad copy that really makes your products stand out in a busy market.
Questions
Common questions.
What if sales come from my website or email marketing?
We only charge a fee for sales that directly come from the Google Ads campaigns we manage. We use a “last-click” system, so you only pay for the money we actually helped you make.
What if someone clicks an ad but buys a couple of weeks later?
We usually use a 30-day “attribution window”. This means if a customer clicks our ad and buys something within 30 days, we count that as a sale from our ads. It makes sense, as people often take a little time to decide on sports & fitness products.
Do I need to install any code on my site?
No, you don’t. We handle all the technical bits. We’ll give you a simple tracking code or link up with your e-commerce platform. We take care of setting up and maintaining your sales tracking, so you don’t have to worry about it.
Why do you ask for a 3-month minimum?
It takes about 90 days for an ad account to really get going and hit its best performance. We ask for this commitment so we both have enough time to see genuine results. After that, it’s just a rolling monthly agreement. You stay with us because it works for you, not because you’re tied into a long contract.
Any other questions? Email us at [email protected].
Stop paying for clicks. Start paying for sales.
Get a free account review and we’ll come back with the next steps within one working day.
Contact Us