Google Ads runs on a data-backed system. Every internal process Google uses is a mathematical operation designed to bring Google the most profit. So why isn’t your agency optimising your ads in the same way Google does?
We do. Every decision on every account is checked against data, not made on a hunch or based on what worked for a different client last year.
We’ve built a database of real ad performance across industries, locations, and budget brackets. When we run your account, every meaningful decision (what to bid, what to pause, what to test, where to push spend) gets checked against that data.
The database doesn’t replace us. It just removes the guesswork. Where most agencies are punting on whether a change is meaningful or noise, we already know. So we can move on smaller signals before anyone else sees them.
On average, accounts we manage deliver 62.7% more conversions per £1 spent than Google’s own benchmark for the same industry.1
Across the accounts we currently manage, the average conversion rate sits at 9.2%. Roughly two and a half times the cross-industry Google Ads average.
Big wins are rare. Most of the gains in a Google Ads account come from spotting small things that build up over time: a bid adjustment, a negative keyword, a search term quietly burning budget, a time-of-day pattern nobody noticed.
A percent better in a dozen places adds up. Done across hundreds of decisions a month, it compounds into real numbers. It isn’t glamorous work, which is why a lot of agencies don’t do it. When one account manager is juggling 50 accounts, that level of attention is the first thing that gets cut.
We do it because it works.
Every account has 1,250+ trackable metrics feeding into our system. Keyword-level performance, audience signals, time-of-day patterns, device splits, conversion paths, search query data, ad-level engagement, and landing page behaviour through Microsoft Clarity.
Most of it gets ignored on the day. But when something moves enough to matter, we see it and act on it.
Every working day, every account. Anomalies and opportunities flagged.
Flagged changes get checked against historical data for your industry, location, and budget. Is this a real signal or noise? Statistically significant or one bad day?
If it's real, we act. Pause, push, test, restructure, whatever the data says. Every change is logged with the reason behind it.
We track what the change did. If it worked, we lean further in. If it didn't, we reverse it. Either way, the result feeds back into the model.
Most agencies brag about traffic. We don’t. The accounts we run usually have fewer clicks and fewer impressions than they did before we took over.
That’s the point. We’re not trying to put your ad in front of everyone. We’re trying to put it in front of the people who are about to buy. Better ROAS, lower cost per acquisition, less waste.
If you measure success by traffic volume, we’re not the right fit.
The best ad in the world won’t convert on a broken landing page. As part of the Foundation Setup, we audit your website end-to-end and tell you what needs fixing. If we spot something through Microsoft Clarity later, a checkout that’s losing people or a form that’s too long, we’ll flag it.
We won’t always build the fix for you, but you’ll know what needs doing.
1 Measured as conversions per £1 of ad spend, averaged across accounts under management against Google Ads’ published industry benchmark for each client’s vertical and region. Calculation methodology available on request.