Services / Lead generation

Google Ads Lead Generation System.

Builders, consultants, B2B, trades. Calls and forms, not clicks and impressions.

PricingStarting from £849 / mo+ 10% of ad spend. No per-lead cost.
  • Foundation Setup (one-time)£689
  • Minimum ad spend£1,500 / mo
  • First-month totalFrom £1,688

Three-month minimum, then rolling. Excludes VAT.

Calls and forms tracked properly.

Dynamic call tracking on the website. Form submissions tied to the keyword and ad that drove them. You see which £ of spend produces which lead.

Lead quality over lead volume.

We grade leads against the keywords and ad copy they came from. If a campaign produces tyre-kickers, it gets cut, even if the volume looks good on a dashboard.

Weekly check-ins, daily monitoring.

Service-business accounts swing fast. We monitor every working day and meet weekly so a bad week doesn't become a bad month.

Pricing that scales with the account.

Starting from £849/month plus 10% of ad spend. No per-lead cost. The cost moves with the size of the account, not the volume of leads you happen to close.

Every month includes

  • Daily account monitoring and weekly check-ins
  • Lead-quality reviews with call and form tracking
  • Search and Performance Max campaign management
  • Negative keyword pruning every week
  • Landing page conversion review
  • Monthly performance PDF with MoM change

Calculate your potential lead flow.

04 / Calculator

Set your monthly ad spend. The dotted line is the industry baseline (cross-industry conversion rate across all Google Ads service-business accounts). The solid line applies the same +62.7% uplift our managed accounts deliver. Lead value is your average sale, used to estimate pipeline.

Assumed: avg CPC £3.40 · avg conversion rate 6.6% (cross-industry Google Ads benchmark).

Industry average · est. leads / mo49CPL £52
AdTurbo managed · est. leads / mo79CPL £32

+30 extra leads / mo at this spend.

79158237316£1,500£3,500£5,500£7,500£10,000+
AdTurbo managedIndustry average

Cross-industry average CPC and conversion rate sourced from WordStream’s Google Ads industry benchmarks (2024), converted to GBP. AdTurbo uplift (+62.7%) is our managed-account performance vs Google’s baseline. Full methodology on /how-we-work. This is a directional estimate. Real account performance varies by industry, creative, landing pages, and audience.

Three reasons service-business ad accounts quietly fail.

05 / Why it breaks
  1. 01

    Optimising for clicks, not leads.

    Most service businesses inherit accounts optimised for CTR. CTR pays Google. Leads pay you. We re-target the whole account at form fills and qualified calls from day one.

  2. 02

    Untracked phone calls.

    If you sell over the phone, half your conversions are invisible without call tracking. Most agencies skip this. We don't run a service-business account without it.

  3. 03

    Letting Performance Max waste money on brand.

    Default PMax campaigns happily eat your branded search traffic and bill you for it. We exclude brand from PMax and let your normal search campaigns catch those for cheap.

06 / Fit

This works if:

  • You sell a service. Builders, plumbers, consultants, B2B, trades, professional services.
  • You're running £1,500+/mo on ads (or ready to start at that level)
  • Leads are the goal: calls, forms, bookings, not clicks or impressions
  • You're willing to fix tracking and landing pages if they're broken
06 / Not for you

This isn’tfor you if you’re looking for:

  • The cheapest option. We focus on ROI, not bargain pricing.
  • An agency that sets campaigns live and disappears until the monthly report.
  • Overnight results or unrealistic promises.
  • A short-term experiment with no commitment to proper testing and optimisation.