For ecommerce clients, our fee starts at £849/month plus 12% on any ad-attributed revenue earned above £6,000/month, falling to 8% on revenue above £15,000/month, then 5% on anything above £50,000/month. Here’s exactly what you’d pay at each level, and exactly how we define that revenue, so there are no surprises on the invoice.
£849/month covers all revenue up to £6,000. Above that, 12% kicks in on the next £9,000 of revenue. From £15,000/month the marginal rate drops to 8%. From £50,000/month it drops again to 5%, and stays there.
| Ad-attributed revenue (month) | What you pay that month |
|---|---|
| £4,000 | £849 (flat, under threshold) |
| £6,000 | £849 (threshold, kicker starts above this) |
| £10,000 | £1,329 (£849 + 12% of £4,000) |
| £15,000 | £1,929 (top of the 12% bracket) |
| £25,000 | £2,729 (£1,929 + 8% of £10,000) |
| £50,000 | £4,729 (top of the 8% bracket) |
| £100,000 | £7,229 (£4,729 + 5% of £50,000) |
| £200,000 | £12,229 (£4,729 + 5% of £150,000) |
We use Google Analytics 4 with last-click attribution. That means a sale only counts as ad-attributed if a Google Ads click was the most recent traffic source before the purchase. If someone clicks your ad, then later finds you via organic search and buys, the sale doesn’t count.
If a customer returns the product, the revenue is removed from the calculation. You’re not paying us a percentage on something the customer sent back.
A sale only counts if it happens within 30 days of the ad click. Anything longer than that doesn’t get attributed.
Last-click is the strictest standard. Some agencies use data-driven or first-click attribution, which inflates the numbers in their favour. We use last-click because it’s the closest to “the ad actually drove this sale”. We’d rather under-claim than over-charge.
All revenue figures exclude VAT.