1.1×3.8×
Return on ad spendAd budget grew 5× over four months while still returning more than £3 in sales for every £1 spent.
AdTurbo® Heating & HVAC
Ads.That.Land.
Google Ads management for heating and air-conditioning firms. Built around booked jobs and qualified calls, not clicks.
- Monthly fee from
- £849/mo
- Fee on ad spend
- 10%
- Minimum term
- 3months
“Spend doubled, returns more than doubled. AdTurbo found waste in the account we’d been blind to for months.”
One package, one fee.
A flat monthly fee plus 10% of the ad spend we manage. No per-lead cost, no volume bands.
£849/ month
10%of the ad spend we manage
What’s included
- Dynamic call tracking installed and verified
- Daily monitoring
- Search and Performance Max campaign management
- Negative-keyword pruning
- Lead-quality scoring against the keyword that drove them
- Landing-page conversion review and recommendations
- Live dashboard plus monthly written report
Full breakdown of how we measure leads on /how-we-work. Excludes VAT. Three-month minimum, then rolling month to month.
What we’ve delivered on real accounts.
£72£28.40
Cost per bookingLocal Service Ads plus focused keyword bidding inside the first month after launch.
£240£74
Cost per enquiryRestructured campaigns and tighter audience filtering. Number of qualified enquiries doubled on the same budget.
Selected results from active client accounts. Results vary by account, and we’ll be honest about what’s realistic for yours on our first call.
[03] How we work
From setup to scale.
Review and setup
In the first two weeks we set everything up properly. We review your existing Google Ads account if you have one, install dynamic call tracking, and make sure every call and form submission is being recorded against the keyword and ad that produced it. We clean up campaigns, restructure them for Search and Performance Max, and configure your reporting. Nothing starts billing until this is done.
Launch and learn
We ease your ad budget into the campaigns showing the strongest early lead quality, gather enough data to know what's working, and pull spending from anything that doesn't produce qualified enquiries. We catch issues early: broken landing pages, slow load times, anything that affects how a click turns into a phone call or a form. We monitor the account daily and flag anything that needs your attention.
Optimise and grow
We shift budget toward the keywords and ad copy producing your best leads, refresh creative regularly, and adjust around the busy and quiet seasons your business actually runs on. Your monthly written report lands on a single number: qualified leads booked from ads.
[04] What you’ll see
Numbers you can act on.
A live dashboard you can open any time, plus one written report each month. Both built around the figures you actually need to make decisions.
Ad spend (30 days)£1,700+9.4%
Qualified leads124+22.6%
Cost per lead£13.71−£4.10
Calls tracked58+11
- Search ads£1,180
- Local Service Ads£520
Your business · Performance summary
124 qualified leads.
From ads.
- Ad spend£1,700
- Qualified leads124
- Calls tracked58
- Cost per lead£13.71
- vs previous 30 days+22.6%
[05] Testimonials
Testimonials.
- 1.1× → 3.8× return on ad spend
“Spend doubled, returns more than doubled. AdTurbo found waste in the account we'd been blind to for months.”
Michael, Founder, Renova Construction - £72 → £28.40 per booking
“We're fully booked four weeks out for the first time since the relocation.”
Stacy, Owner, SJ Salon - £240 → £74 per enquiry
“The audit alone paid for itself.”
Simon, Marketing Lead, AdroitMinds
Who we’re not for.
Not every heating or air-conditioning firm is a good fit for what we do. We won't take you on if any of these describe you.
Your average job value is low and your margins are thin. The maths of Google Ads rarely works in your favour at that combination, and we won't pretend otherwise.
You can't answer the phone during the working day, or follow up enquiries the same day. Heating and cooling leads go cold fast, and ads can't fix a slow callback.
You're not willing to install call tracking, or fix obvious gaps in your enquiry forms and booking flow. We can't produce qualified leads into a funnel we know is broken.
You're looking for the cheapest agency available. We focus on return on investment, not on bargain pricing, and we won't compete on price alone.
Frequently asked questions.
The questions we hear most on first calls. Short answers, no hedging.
01What actually counts as a lead?
A qualified phone call or form submission from a homeowner or facilities contact with a real heating, ventilation or air-conditioning job — installs, servicing, repairs — attributed back to the campaign that produced it. We don't count spam, wrong numbers, recruiters, or calls that drop before you pick up. Your monthly report shows total leads, qualified leads, and the cost per qualified lead so you can see the gap between the two.
02Do you require call tracking on the website?
Yes, but we don't install a new phone number. We track the call buttons on your Google ads and your website so every call is attributed back to the keyword and ad that produced it. If your business takes calls, around half of your conversions are invisible without this.
03Why a percentage of ad spend instead of a per-lead fee?
Per-lead fees create a hidden incentive to push volume over quality. A percentage of ad spend ties our fee to the size of the account, not the number of enquiries that reach you, so our incentive is to grow the account properly rather than inflate its lead count.
04Can I see inside the Google Ads account?
We don't grant clients direct access to the Google Ads account. The way we structure campaigns, bid signals, and audience targeting is the work we charge for, and showing the account in full would expose the methods we've built over years of running paid traffic. What you do get is the full picture: a live dashboard with every figure that matters, a written monthly report, and daily monitoring on our side so anything that needs your attention reaches you quickly.
05What if our forms or call-handling are broken?
Our setup process includes a review of your landing pages, enquiry forms, and call-handling flow before any new campaigns go live. If we find leaks we can't fix from our side, we flag them clearly with what needs changing and why. We won't run paid traffic into a funnel we know is leaking.
06Why is this priced differently from ecommerce?
Ecommerce has measurable sales tied to specific ads, so our performance fee there is based on the sales we generate. Service businesses don't always have a clear value-per-lead, so our fee is a flat percentage of ad spend on top of the base fee. Predictable cost, still tied to account size, with no incentive for us to optimise for vanity volume.
Question we didn’t cover? Email us at [email protected]
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