Sell online but don't see your category? That's fine. The way we run Google Ads works for almost any store with products worth searching for — whatever ends up in the basket.
“Spend doubled, returns more than doubled. AdTurbo found waste in the account we’d been blind to for months.”
Every store sits on the same fee structure, whatever you sell: a flat monthly fee plus a small percentage of the new sales we generate.
For stores building from the floor. Daily account monitoring, product listing checks, and a live dashboard. No performance fee until you're generating over £6,000/month in sales from ads.
Where most growing stores land. A performance fee is added on monthly ad-generated sales between £6,000 and £15,000.
Lower rates for accounts at scale. 8% on monthly ad-generated sales between £15,000 and £50,000, 5% above £50,000.
Full definition of how we measure sales from ads on /how-we-work/ad-attributed-revenue. Excludes VAT. Three-month minimum, then rolling month to month.
Ad budget grew 5× over four months while still returning more than £3 in sales for every £1 spent.
Local Service Ads plus focused keyword bidding inside the first month after launch.
Restructured campaigns and tighter audience filtering. Number of qualified enquiries doubled on the same budget.
Selected results from active client accounts. Results vary by account, and we’ll be honest about what’s realistic for yours on our first call.
In the first two weeks we set everything up properly. We review your existing Google Ads account if you have one and check how every sale is being recorded, fixing tracking gaps that quietly underreport revenue. We clean up your product listings, restructure your campaigns for Shopping, Performance Max and search, and configure your reporting. Nothing starts billing until this is done.
We ease your ad budget into the campaigns showing the strongest early results, gather enough data to know what's working, and pull spending from anything that isn't earning. We catch issues early: broken product listings, sudden price changes, anything that affects how the store converts a click into a sale. We monitor the account daily and flag anything that needs your attention in plain English.
We shift budget toward higher-profit products, refresh ad creative regularly, and adjust campaigns around the retail calendar: Black Friday, Boxing Day, January sales, half-terms, summer holidays. Your monthly written report lands on a single number: the sales generated from ads.
A live dashboard you can open any time, plus one written report each month. Both built around the figures you actually need to make decisions.
Your store · Performance summary
“Spend doubled, returns more than doubled. AdTurbo found waste in the account we'd been blind to for months.”Michael, Founder, Renova Construction
“We're fully booked four weeks out for the first time since the relocation.”Stacy, Owner, SJ Salon
“The audit alone paid for itself.”Simon, Marketing Lead, AdroitMinds
Not every store is a good fit for what we do, whatever you sell. We won't take you on if any of these describe you.
Your average order is under £30 and your profit margin is under 30%. The maths of Google Ads rarely works in your favour at that combination, and we won't pretend otherwise.
You sell supplements, vape products, CBD, gambling services, or anything Google restricts under their ad policies. We don't have specialist experience in those categories.
Your sales tracking is broken and you don't want to fix it. We can't make sound decisions on unreliable data, and we won't charge against numbers we can't verify.
You're looking for the cheapest agency available. We focus on return on investment, not on bargain pricing, and we won't compete on price alone.
The questions we hear most on first calls. Short answers, no hedging.
Almost certainly. The categories we list are the ones we work in most often, not the only ones we take on. Google Ads works the same way underneath whatever you sell: we put your products in front of the people already searching for them, send them to the right page, and measure every sale back to the ad that produced it. On our first call we'll tell you honestly whether paid search is a good fit for your store — and if it isn't, we'll say so.
No. The performance fee is banded the same way the UK income-tax system works. Sales from ads between £6,000 and £15,000 in a given month are charged at 12%, anything between £15,000 and £50,000 sits in the 8% band, and anything above £50,000 is charged at 5%. So a heavy Black Friday or Boxing Day month doesn't push your earlier sales up into a higher rate. Each band is calculated separately on the portion of revenue that falls inside it.
Our setup process includes a review of your Google Analytics and how sales are being recorded before any new campaigns go live. If we find numbers we can't verify, we flag them clearly in your monthly report and apply a correction until they're fixed. We don't charge a performance fee on sales we can't confidently measure.
Agencies that take a percentage of ad spend earn more when you spend more, including on spending that doesn't generate sales. Our fee is a flat monthly cost plus a percentage of the sales we generate. So our incentive is your sales, not your budget.
Ecommerce has measurable sales that can be tied to specific ads, so our performance fee is based on the sales we generate. Service businesses (plumbers, accountants, consultants) pay a flat percentage of ad spend on top of our base fee, which is predictable cost but still tied to account size.
Question we didn’t cover? Email us at [email protected]
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